BENGALURU: There might come a day in the near future, when you can maybe order shirts from Flipkart using a voice assistant in your mother tongue or maybe have an AI-based visual similarity search. These could well be the results of the homegrown ecommerce company’s newly-coined umbrella theme ‘AI for India’.

The company is all geared up to double down its work with artificial intelligence technologies, across operations ranging from conversational search, visual similarity, better last-mile delivery, fraud detection, personalisation to warehousing.

The trigger for this broad-based intent is the fact that Flipkart, in its decade-long existence, has collected enough unique ‘Indian’ data to build various algorithms. It believes that a ‘one-size-fits-all’ approach will not work in India. In fact, it is already running specific projects across the board using AI.